Xerox Corp. isn’t just a copy machine company. It is a major U.S. corporation with a lineage stretching back to 1906. Back then, it operated as Haloid Co., manufacturing and selling photographic paper. The brand identity shifted over the decades. In 1958, it became Haloid Xerox Co. Then, in 1961, it dropped the “Haloid” entirely to become Xerox Corp.
The pivot point was 1960. That is when the company marketed the first xerographic plain-paper copier. The technology relied on xerography. The product was an immediate success. It was so dominant that Xerox has waged a continuing campaign to prevent the trademark “Xerox” from becoming a generic term for copying. You might say it, but the legal team hears it differently.
Today, the business is broader than just duplication. Xerox sells scanners. It markets fax machines. There are printers too. The portfolio extends to software and servers designed for networked printing. The headquarters remain in Stamford, Conn.
