Trader Joe’s is known for its affordable groceries and unique food selections, but savvy shoppers also praise its under-the-radar non-food items. The grocer recently released the results of its 17th Annual Customer Choice Awards, revealing which bath, body, and home products have earned the highest ratings.
These products stand out because they offer quality and value, often beating out more expensive brand-name alternatives. This is why shoppers keep coming back — beyond just the food.
Top 5 Customer Favorites
- Brazil Nut Body Butter: This seasonal summer favorite consistently ranks #1. Customers rave about its hydrating, smoothing, and subtly radiant finish. Despite limited availability, the demand proves its effectiveness.
- Ultra Moisturizing Hand Cream ($4.99): At under $5, this cream is a steal. The formula combines shea butter, hemp seed oil, and coconut oil to deliver deep hydration and protection. It’s a practical pick for anyone dealing with dry, cracked hands.
- Daily Facial Sunscreen SPF 40 ($8.99): Trader Joe’s sunscreen offers the same SPF protection as high-end brands like Supergoop—but at a fraction of the price (under $9 versus $40). Its oil-free, fast-absorbing formula makes it ideal for daily wear.
- Coconut Body Butter ($5.99): This year-round staple has been a customer favorite since 2012. The velvety texture melts into the skin, providing deep moisture without feeling greasy. Its aloe vera, shea butter, and vitamin E blend makes it suitable for all skin types, including those with dryness or eczema.
- Cedar Balsam Scented Candle (Price Varies): The candle is a lower-toxicity alternative to traditional scented candles. The soy wax blend and lead-free wicks appeal to customers looking for healthier home fragrances.
Why These Products Matter
Trader Joe’s non-food items are successful because they fill a gap in the market: affordable, high-quality alternatives to premium brands. This strategy resonates with budget-conscious shoppers who don’t want to compromise on effectiveness. The seasonal nature of some products, like the Brazil Nut Body Butter, also creates a sense of urgency and exclusivity.
These products prove that Trader Joe’s is more than just a grocery store; it’s a destination for hidden lifestyle finds. Customers can visit their local stores to explore these winners, with seasonal items returning throughout the year.
