Seattle’s local political landscape is increasingly shaped not by traditional power brokers, but by an alternative weekly newspaper, The Stranger. What began as a tongue-in-cheek tradition – candidates offering baked goods for endorsements – has evolved into a serious ritual, with the newspaper wielding significant influence over election outcomes.
From Baked Goods to Ballots
For years, candidates seeking The Stranger’s endorsement have arrived at their offices bearing gifts: gluten-free cupcakes, homemade zucchini muffins, and even elaborate cakes. Initially dismissed as a quirky custom, this practice has solidified into a recognized part of Seattle’s electoral process. The newspaper’s Election Control Board, comprised of writers and editors, combines serious political analysis with a distinctive, edgy humor, making their endorsements highly sought after.
Impact on Recent Elections
Recent elections demonstrate the newspaper’s growing influence. In the mayoral race, incumbent Bruce Harrell conceded to community organizer Katie Wilson, despite trailing by nearly 2,000 votes. The Stranger had championed Wilson, describing her as “substance embodied” despite her unconventional social media presence. This outcome underscores the power of the newspaper’s backing, even in the face of established political figures.
The Power of Local Ties
In an era dominated by global social media and hyper-partisan debates, local political contests still play out in community centers, union halls, and the offices of deeply rooted news outlets. The Stranger’s success highlights the enduring importance of local media in shaping political discourse and influencing voter behavior.
Why This Matters
The newspaper’s influence isn’t just anecdotal. Political consultants confirm that many voters openly admit to aligning their choices with The Stranger’s endorsements. This phenomenon raises questions about the role of local media in a polarized political climate. The newspaper’s ability to sway elections suggests a shift in power dynamics, where traditional political structures are increasingly challenged by alternative voices.
The rise of The Stranger as a political kingmaker in Seattle is a testament to the enduring relevance of local media. In an age of fragmented attention and digital noise, the newspaper’s ability to cut through the clutter and shape voter behavior is a reminder that local voices can still hold significant sway.
The newspaper’s influence isn’t just about endorsements. It’s about setting the agenda, framing the debates, and mobilizing voters. In a city known for its progressive politics, The Stranger has become a key player in shaping the future of Seattle
