Retailers frequently use dynamic pricing during the holidays, meaning prices change based on demand and remaining inventory. For shoppers still hunting for gifts in the final week before Christmas, certain categories are more likely to see discounts than others. Here’s what to look for.
Toys That Didn’t Make the “Hot List”
Stores often slash prices on toys that haven’t sold well leading up to Christmas, according to the University of Nevada, Las Vegas (UNLV). The goal is to clear out leftover inventory before the end of the year.
Focus on mid-range options like board games, craft kits, and plush toys instead of trending items tied to movies or viral products. These are more likely to be discounted.
Seasonal Clothing and Accessories
As Christmas nears, many retailers reduce prices on seasonal apparel to empty racks before the new year. December 20th (“Super Saturday”) – the second busiest shopping day after Black Friday – is a prime time to find promotions on pajamas, slippers, and stocking stuffers.
Holiday Decor: Wait Until After Christmas for the Best Deals
The deepest discounts on holiday-related items usually appear after December 25th. However, if you need to buy before then, stores like Michael’s, Target, and Walmart may offer 40% to 60% off artificial trees, lights, and other decor starting in mid-December.
The key takeaway? If you’re flexible and willing to shop strategically, waiting until the last minute for certain gift categories can lead to significant savings. Retailers prioritize clearing unsold inventory, making last-minute discounts a reliable strategy for budget-conscious shoppers.
